ISB Digital Summit 2014 - Indian School of Business

Agenda

8:30 am - 9:30 am
Registration
9:30 am - 9:40 am
Conference Induction
Amit Mehra - ISB
Indian School of Business
Vinay Krishna - Jigserv Digital
Jigserv Digital
9:40 am - 10:00 am
Welcome Note
Ajit Rangnekar - ISB
Indian School of Business
srini Raju - ISB
Indian School of Business
10:00 am - 11:00 am
Industry Keynote
Rajan Anandan - Google
Google
11:00 am - 11:15 am
Tea Break
11:15 am - 12:00 pm
Academic Feature:
Opportunities in innovative educational practices enabled
by the cloud based approach
Professor Vijay Kumar - MIT
Massachusetts Institute of Technology
12:00 pm - 13:00 pm
Case Presentations: Internet of Things:
The next big opportunity
13:00 pm - 14:00 pm
Lunch at ISB Atrium
14:00 pm - 15:45 pm
Academic Feature: Big Data and Realtime Marketing
Professor Praveen Kopalle - Tuck School of Business
Tuck School of Business
15:45 pm - 16:30 pm
Big Data & Marketing Analytics
V Laxmikanth
Broadridge
Sameer Dhanrajani - Cognizant
Cognizant
TBD
16:30 pm - 17:15 pm
Leveraging the Digital Medium
for consumer insight and engagement
17:15 pm - 17:45 pm
Tea Break
17:45 pm - 19:45 pm
IAA Debate:
Digital Media will never become
as big as TV in India for Big Brands
Pramath Sinha - 9dot9Media
Pramath Sinha (Moderator)
9dot9Media
19:45 pm - 23:45 pm
Gala Party and Networking Dinner
9:00 am - 10:00 am
Industry Keynote: E-tailing Marketplaces -
A comparison between the China and India
Gordon Orr - McKinsey Asia
McKinsey Asia
10:00 am - 11:30 am
Panel Discussion: Strategies for e-Retailers:
How is it different in India?
11:30 pm - 12:15 pm
Industry Keynote: Innovating on behalf of customers
12:15 pm - 13:15 pm
Lunch at ISB Atrium
13:15 pm - 14:00 pm
Academic Keynote:
Design Thinking & Innovation in the Digital World
Professor Yongjin Yoo - Temple University
Fox School of Business, Temple University
14:00 pm - 15:15 pm
Panel Discussion:
Integrating Mobile Apps & Mobile enabled
processes into Business Strategy
Aditya Vuchi - Zippr
Zippr, Mediamind
Tarun Maliik - Samsung
Samsung
TBD
TBD
15:15 pm - 16:00 pm
ISB Knowledge Showcase
Rajib Saha - ISB
Indian School of Business
16:00 pm - 16:15 pm
Closing Notes
Amit Mehra - ISB
Indian School of Business
16:15 pm - 16:30 pm
Vote of Thanks
Vinay Krishna - Jigserv Digital
Jigserv Digital
Reema Gupta - ISB
Indian School of Business
16:30 pm - 16:45 pm
Conference Close / Tea and Snacks / Departures
8:45 am - 9:00 am
Registration
9:00 am - 9:30 am
Setting the context - Digital Presence,
Overview of Online Media and Digital Advertising
Amit Mehra - ISB
Indian School of Business
9:30 am - 10:30 am
Digital media Landscape overview
Mrinalini Chakraborty - Google
Mrinalini Chakraborty
Google
10:30 am - 10:45 am
Tea Break
10:30 am - 11:45 am
Search Marketing Strategy:
  • Organic Search, google plus
  • Adwords paid search
  • Mobile search strategy
Google
11:45 am - 13:00 pm
Digital Media Analytics
  • Web Analytics
  • Mobile Web/Mobile App Analytics
Google
Google
13:00 pm - 14:00 pm
Lunch at ISB Atrium
14:00 pm - 16:00 pm
Social Media Marketing
Facebook
16:00 pm - 16:15 pm
Tea Break
16:15 pm - 17:15 pm
Mobile Marketing Strategies
TBD
17:15 pm - 18:15 pm
Designing Digital Strategies - A practitioners approach
Vinay Krishna - Jigserv Digital
Jigserv Digital
18:15 pm - 18:30 pm
Closing Address
Reema Gupta - ISB
Indian School of Business
8:45 am - 9:00 am
Registration
9:00 am - 9:30 am
Setting the context - Advances in Digital Marketing
Vinay Krishna - Jigserv Digital
Jigserv Digital
9:30 am - 10:30 am
Display Advertising - Google Display Network
Google
10:30 am - 10:45 am
Tea Break
10:45 am - 11:30 am
Display Advertising - Youtube Advertising
Google
11:30 am - 12:30 pm
Display Advertising - Display Media Trading Desk (DSP)
Google
12:30 pm - 13:00 pm
Marketing Analytics & Brand Measurement
Google
13:00 pm - 14:00 pm
Lunch at ISB Atrium
14:00 pm - 16:00 pm
Facebook
16:00 pm - 17:00 pm
Location based advertising / Mobile couponing
TBD
17:00 pm - 17:15 pm
Tea Break
17:15 pm - 18:15 pm
Mobile apps and mobile app distribution strategies
Tarun Maliik - Samsung
Samsung
18:15 pm - 19:15 pm
B2B Marketing
TBD
19:15 pm - 19:30 pm
Closing Address