ISB Digital Summit 2014 - Indian School of Business

Digital Deep dive Workshop

Beyond the Summit
Advanced workshop for those who wish to advance their digital and e-marketing skills.

Objective:
To coach about leading edge emarketing related tools available today for effective campaign execution and optimization. You will also learn about advanced paid, earned media and analytics beyond what is available in a single tool.

Date & Time: 21st August 2014, 9:00am - 6:30pm.

Regsiter now!
Limited Seats Left

Instructors From

agenda

8:45 am - 9:00 am
Registration
9:00 am - 9:30 am
Setting the context - Advances in Digital Marketing
Vinay Krishna - Jigserv Digital
Jigserv Digital
9:30 am - 10:30 am
Display Advertising - Google Display Network
Google
10:30 am - 10:45 am
Tea Break
10:45 am - 11:30 am
Display Advertising - Youtube Advertising
Google
11:30 am - 12:30 pm
Display Advertising - Display Media Trading Desk (DSP)
Google
12:30 pm - 13:00 pm
Marketing Analytics & Brand Measurement
Google
13:00 pm - 14:00 pm
Lunch at ISB Atrium
14:00 pm - 16:00 pm
Facebook
16:00 pm - 17:00 pm
Mobile advertising
TBD
17:00 pm - 17:15 pm
Tea Break
17:15 pm - 18:15 pm
Mobile apps and mobile app distribution strategies
Tarun Maliik - Samsung
Samsung
18:15 pm - 19:15 pm
B2B Marketing
TBD
19:15 pm - 19:30 pm
Closing Address