ISB Digital Summit 2016
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DIGITAL MARKETING WORKSHOP

A workshop that empowers you to understand and leverage Digital Media & Marketing and in your business.
The content of the workshop is designed by ISB in conjunction with industry partners: Google, inMobi, Adobe, ComScore, and Jigserv Digital. It is designed for Marketers, Business Owners and Senior Management.

Venue: AC-8 Lecture Theatre, ISB Campus, Hyderabad
Date: March 13, 2016 | Time: 9:30 am to 06:30 pm

Workshop Partners:





 Digital Workshop Schedule
Time Agenda Speakers
09:30 am - 11:00 am Session 1 – ISB Faculty
Digital Media Landscape
Professor Suman Thomas (ISB)
11:00 am - 11:15 am Tea Break
11:15 am - 12:00 pm Session 2 - Google
Google Search & Display Advertising, Programatic Buying
Karthikeyan Haldurai (Google)

12:00 am - 12:45 pm Session 3 -Google Mobile Advertising Solutions
Anudeep Kaur (Google)
12:45 pm - 01:45 pm Lunch Break
01:45 pm - 03:15 pm Session 4 - Mobile Marketing and Mobile Analytics
Ramprakash Seshadri (Adobe)
03:15 pm - 03:30 pm Tea Break
03:30 pm - 04:15 pm Session 5 - Marketing Analytics - Turn customer interactions into actionable marketing insights
Ramprakash Seshadri (Adobe)
04:15 pm - 05:00 pm Session 6: Linkedin
Marketing Solutions for B2B Marketing
Ahamad Abdullah (Linkedin)
05:00 pm - 05:30 pm Session 7: ComScore
Advertising Campaign Analytics
Kedar Gavane (ComScore)
05:30 pm - 06:00 pm Session 8: Jigserv Digital
Digital and Social Media Strategies - A Practitioners Approach
Vinay Krishna (Jigserv Digital)
06:00 pm - 06:15 pm Closing Notes
Reema Gupta (ISB)